Your counselors are exceptional.
MCP makes every session count.
Modern Career Planning™ is the structured methodology that gives your counselors a shared language, a common framework, and students who arrive prepared — so every 1×1 session builds toward something instead of starting from scratch.
Request a DemoWe know what you’re thinking. And you’re not wrong.
“We already have our own framework. And what students really need is 1×1 coaching.”
We’ve heard this from career services professionals at UNF, UF, FSCJ, Clemson, and Meredith. MCP wasn’t designed to replace what you’ve built — it was designed to make your counselors more effective in every session they have with a student.
The challenge isn’t the quality of your coaching. It’s the consistency and scale of it.
When every counselor starts from scratch with every student, the outcome depends on who they see and whether the student knows the right questions to ask. Most don’t. MCP gives your team a shared foundation so every session builds — not starts over.
Three things no college playbook currently does.
Most career frameworks start with the job market and work backward to the student. MCP inverts that — and the inversion changes everything.
Identity-First Sequencing
MCP Phase 1 starts with who the student is — their values, strengths, and aspirations — before any conversation about jobs or career paths.
Informational Interviewing as the Core Engine
MCP treats informational interviewing as the primary research, development, and relationship-building tool — woven into every phase, not treated as a tactic.
The Career Advisory Board
MCP Phase 3 teaches students to intentionally build and manage a personal board of career advisors — distributing the coaching load beyond your office.
MCP doesn’t compete with your counselors. It makes them more effective.
The question isn’t whether 1×1 coaching matters — it does. The question is what happens in that session. MCP changes the answer.
Every session starts from scratch
- —Counselor re-orients to the student’s situation each visit
- —No shared language — student experience varies by counselor
- —Students don’t know what to ask or where to focus
- —Coaching time spent on orientation, not strategy
- —Counselor carries the full weight of student development
Every session builds on a foundation
- ✓Student arrives prepared — counselor goes deeper faster
- ✓Shared framework creates consistency across your team
- ✓Students know where they are and what they’re working on
- ✓Coaching time focused on strategy and next steps
- ✓Career Advisory Board extends coaching beyond your office
The engagement gap is real. And a list of attributes won’t close it.
NACE defines career readiness. MCP develops it.
NACE’s Career Readiness framework gives students eight attributes and their definitions. That’s a destination — not a development pathway. And NACE’s own research shows students consistently overestimate how career-ready they actually are.
MCP’s informational interviewing strategy gives students a concrete way to discover what career readiness looks like in their specific field — directly from the professionals they want to work with, before they graduate.
The student who learns career strategy in school doesn’t just get a head start. They get to compound it.
“The professional who sets a clear goal at 22, closes the right skill gaps, and takes roles that build toward that goal doesn’t outperform peers by working harder. They outperform structurally. By 35, they are playing a different game entirely.”
— Edward Chiang, Founder · My Career Assist, LLCCareer planning is a skill — and like all skills, it must be taught. Most students graduate knowing their subject. Very few graduate knowing how to manage the career that subject is supposed to launch. That gap is not a motivation problem. It is a curriculum problem. The institution that closes it doesn’t just improve outcomes — it answers the tuition ROI question every family is now asking.
What training your counselors actually looks like — the CMCPF™ Track D.
Modern Career Planning is most powerful when delivered by a counselor who has lived the process themselves. The Certified MCP Facilitator Program (CMCPF™) trains your team to deliver MCP with fidelity — in every advising session, with every student, at scale.
CMCPF™ · Track D · University Career Counselor
For Career CentersLet’s talk about what this looks like at your institution.
Every engagement starts with a discovery conversation — we learn your resources, your counseling model, and where the gaps are. If MCP is a fit, we move to a live demo and a paid pilot workshop.
Sources
- Flaherty, C. (2023). Survey: What college students want from career services. Inside Higher Ed / College Pulse Student Voice Survey (n=3,000). insidehighered.com
- National Association of Colleges and Employers (NACE). (2024). Recruiters and students have differing views of new grads’ career readiness. naceweb.org